Meet consumers where they are to build trust
When it comes to connecting with prospects online, real estate agents must meet consumers where they already are. Seventy-four percent of consumers rely on social networks to help with their home purchase decision.
Philip Scheinfeld: Real estate agents are now selling homes and buildings, finding clients, and growing their brands online — all through social media. Having a social media presence is one of the most important, if not the most important presence you can have today as an agent.
Realtors can benefit from using many of the same platforms that most businesses can benefit from — Facebook, Instagram, and TikTok. Let’s discuss how you can use them, and then go over content ideas to share on each platform.
1. Facebook
Most property agents choose Facebook as the primary social media tool to market their business – and it does not come as a surprise. Facebook’s strength lies not only in its features, but also in the platform’s user demographics.
YES! The average Realtor is 57 years old and has probably spent their career operating in a traditional marketplace without social media. This means that their used to old-school advertising tactics, like billboards, bus benches, cold calls, etc.
It is recommended that you post up to three times per day, up to twenty times per day. It’s best to post three times per week during business days only, up to 20 posts each month. Experts warn that if you post more than twice per day, your engagement with followers will drop.
In 2020, 97% of homebuyers used the internet in their home search. With social distancing and health guidelines coming from the COVID-19 pandemic, technology has played an even larger role in the buying and selling of homes.
How often should Realtors post on Instagram?
Instagram: 1-2 per day
There’s an unwritten rule among Instagramers that a user shouldn’t post more than once per day.
Can you post a house for sale on Facebook?
If you’re selling your house as a FSBO property, you can use social media sites like Facebook to help market your home to a huge audience, for a tiny cost. … That means you have the potential to quickly reach 2,500 people with news that you’re selling your home.
How do I market my real estate on Facebook?
Facebook Page Marketing Tips
- Update Your Cover Photo Frequently. Use the cover photo to highlight the homes you have for sale. …
- Create Helpful Tabs. …
- Remember the 80/20 Rule. …
- Respond to Comments. …
- Use Photos and Video. …
- Focus on Local Interests. …
- Share Interesting and Informative Facts. …
- Offer Helpful Advice.
How do I get real estate clients in 2021?
15 Proven Ways To Get Real Estate Clients in 2021
- 15 Ways To Get Clients in Real Estate:
- Build Your Online Presence:
- Leverage Social Media:
- Use New Platforms:
- Follow Up With Leads: …
- Work Open Houses: …
- Host Open Houses for Experienced Agents: …
- Volunteer in Your Community:
Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.